When we launched The One

Hey There, Chums!

Li Ting here, finally making my – long overdue – contribution to the Epic blog. I’ve been with the Epic team since June 2013, and oh boy, it’s been a helluva year!

High up on the list of surreal moments in my PR career would have to be launching the HTC One (M8) in Singapore earlier this year. It was HTC’s flagship device of 2014, and our very first media event for HTC since we won the account (woohoo!) in January. Hopes and expectations were running high – I’ve probably never had as many cups of coffee each day as I did during the two weeks leading up to game day.

I will go on to reflecting on that nerve-wrecking day, but first – let us take a #wefie:

From left: Shane Chiang from HTC, Li Ting, Gabriel Fun fact: Did you know HTC One (M8) packs an amazing 5MP wide-angle front camera, PERFECT for “wefies” that will give Ellen’s Oscar selfie a run for its money? ;)

From left: Shane Chiang from HTC, Li Ting, Gabriel
Fun fact: Did you know HTC One (M8) packs an amazing 5MP wide-angle front camera, PERFECT for “wefies” that will give Ellen’s Oscar selfie a run for its money? ;)

I believe all of you PR practitioners, event organizers and marketing folk out there would understand when I groan about the STRESS of the arrival of The Day: Did enough people RSVP? What if all of them don’t turn up? Should I send yet another reminder? Will they get bored and leave early? What if there’s not enough food – or worse, not enough alcohol?!!

Working at Epic PR for almost a year now, it seems this game-day anxiety does not ever go away. Each event brings its own set of possible ways of crash-and-burn – but this volatility is also what makes our line of work ever-so-exciting. It keeps us on our toes and our minds alert.

The HTC One (M8) launch night went by like a blur for me – so many names, so many faces, but gosh the THRILL of seeing the room fill up, the guest list ticked off and feeling the anticipation in the air – nothing beats this high we get from what we do, and it is what pulls me through those dull days of churning out reports and calculating advertising value equivalency.

In that night, more than 60 influencers and journalists graced us with their presence. Two months have passed since the launch, but I’m happy to say we are still receiving the ripple effect of its success. Hugest thanks to all who came, all who gushed over the gorgeous work of art that is the M8, and all who took a wefie with us that night. Till our next event, fellas! ;)


Posted on 26th June, 2014 by Epic PR in Blog

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