Hey guys! I’m Gabriel and am absolutely thrilled to be the new kid on the Epic block! A little about myself: I studied Film, Communications and Politics in New Zealand, and I love diving and filmmaking.
I’m quickly learning that as a PR consultant you get to wield the magic wand of perception. With thoughtful words, perfectly positioned pictures, morning music and a darn good set of brains behind the team, you can create wonders out of the branding. I knew right off the bat that Epic is where I can actually learn, and properly, about Public Relations with a great team of people who are constantly driven and inspiring.
Most recently, I had organized a photoshoot for one of our clients who is from the technology sector. It was unique in that it was a fashion shoot in an office space that might have been taken to be too star wars-like for a glamourous women’s magazine; instead, the exact opposite had happened and everything clicked into place. The clean, harsh white interior of the office only gave our beautiful client the best canvas against which to shoot. The futuristic decor reflected her career perfectly. The place as a whole was refreshing for the magazine’s team and they loved the clash of feminine frocks against the hacker incubator environment of numbers, codes and Boolean.
The shoot was finished ahead of schedule, everyone was fascinated and our client had a great time getting out of her pant suit and into a Max Mara gown. I learnt that with any creative enterprise you need to practice a level of audacity-in this case, pairing two unlikely subjects together.
Epic has only just revved its engine, so there’s a lot of things that are coming up in the near future. Between pitches in Trump-like board rooms, interviews and conferences, there is a lot of music video making, beer toasting and air-guitaring in the office which makes work having a ball.
Between you and me, Epic is definitively EPIC.
Welcome to the Epic blog!
When we first started our PR consultancy six months ago, if you were to tell us that we would have the kind of quality clients we have now, I would not have quite believed you. Not to say that we didn’t think we could win the clients that we currently have today, but more that we did not think we could have grown this fast, so soon, but we were wrong. Today, Epic PR is grateful for the momentum that it is enjoying, thanks largely to a savvy community of marketers and PR professionals who support our venture from day one. It is this same maturing body of PR practitioners who have collectively lifted the standard of public relations to where it is today in the Asia Pacific region, one that I am so honoured and humbled to be a part of.
The Epic blog is going to be an evolving space where my team and I will be posting ideas, thoughts, links and images that move us on any give day. Most of the time, it will be PR related, other times, well, you are just going to have to wait and see
Thank you for visiting our website and for being a part of our Epic journey.